Food banks across Canada are facing an alarming 60% increase in individuals seeking assistance compared to last year.
At TacoTime Canada, we recognize the urgency of this situation. That’s why we launched our Hot Sauce for Charity program to support those in need.
We are excited to share the results of our first campaign and how we’re helping in the ongoing fight against food insecurity across Canada, with the support of our customers and franchisees.
The Hot Sauce for Charity initiative launched in April, with TacoTime donating 15¢ for every cup of prepackaged hot sauce purchased throughout the month to Food Banks Canada.
During our inaugural quarterly campaign, which ran from April 17 to May 21, we saw an incredible response from our customers.
Together, we sold an impressive 20,665 extra hot sauces and donated $3,099.75 to Food Banks Canada, a charitable organization that supports local food banks across the country.
Our goal for this year is to raise $15,000 through this initiative, and the next campaign will run from July 1 – 31. This campaign will repeat quarterly in July, October, and December, providing multiple opportunities to contribute and make a difference.
We want to thank our franchisees and customers for supporting this initiative, bringing us closer to our goal and helping us fight food insecurity, one cup of hot sauce at a time!
